---
title: "Breakfast seminar: How Whistles deployed profitable Ship from Store and Click & Collect strategies"
description: Join us on Thursday 27 February for an exclusive omnichannel breakfast seminar focused on Whistles, one of the most contemporary UK fashion brands.
---

[Blog | OneStock](https://pages.onestock-retail.com/en/blog)

# [Breakfast seminar: How Whistles deployed profitable Ship from Store and Click & Collect strategies](https://pages.onestock-retail.com/en/blog/breakfast-oms-whistles)

 Written by [The editorial staff](https://pages.onestock-retail.com/en/blog/author/edito) | 20-Jan-2020 15:13:00

Join us on Thursday 27 February for an exclusive breakfast seminar focused on Whistles, one of the most contemporary UK fashion brands.

 

**Ship from Store: an essential tool for increasing online sales**

 

 

Since the launch of OneStock’s omnichannel Order Management System in July 2018, Whistles has experienced significant results: 

- +10% online sales thanks to Ship from Store
- +50% e-commerce sales on Black Friday 
- 17% of Click & Collect orders optimized by OneStock. 

**Hilary Palmer**, Retail Director UK & Internationaland **Simone Williams**, Head of eCommerce at **Whistles**, will share strategic and operational feedback about the OMS implementation.

 

**How to intelligently run an omnichannel strategy thanks to OneStock’s Order Management System**

 

This seminar will also give you tips and advice on best practice to increase what you offer your customers online and in-store, whilst maximising the margin and profitability of orders.

Based on Whistles experience, you will learn how OneStock helped the brand to:

- Unify their entire inventory and thus automatically increase the number of products available online
- Increase the number of orders and online sales by fulfilling them directly from stores
- Satisfy customers thanks to in store pick up (Click and Collect).

 

**Practical information**

**Date:** Thursday 27 February 2020

**Programme:**

- 8.30 - 8.45am: Welcome breakfast
- 8.45 - 9.45am: Round table
- 9.45 - 10.30am: Q&A and networking

**Address:** SCI Headquarters, 14/15 Belgrave Square, London, SW1X 8PS

Places are limited, so please confirm your attendance by registering online. Free event with limited places, subject to availability.

[View full post](https://pages.onestock-retail.com/en/blog/breakfast-oms-whistles)

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