A little while ago, Mike Smee, Devatics Business Development Manager in the UK wrote an article about the best solution to the “Out of Stock” crisis, which is to simply aggregate stock pools across distribution centres and all the shops in the retail estate. Multi-store, multi-channel merchants invest a great deal of resources in anticipating demand and planning stock levels. However, the reality of the situation is that by mid-season brands usually end-up with significant stock fragmented across their distribution centre (DC) and their entire retail network. Our innovative cross-channel Fulfil From Store solution works like magic and has already delivered impressive results in the case of our client Phase Eight. In fact, the results were so impressive that OneStock made headlines in Essential Retail. Guy Tambling, Phase Eight’s IT & eCommerce Director spoke about the wonders of the Fulfil From Store solution that generated incremental sales of £1 million within the first eight weeks. "By definition, that stock wouldn't have been available otherwise, but it does to a degree cannibalise physical store sales. We think over the full year it's going to add around £11 million of sales – and £9 million of that will be incremental." Read the article here.