The whole OneStock team is delighted to announce the beginning of the collaboration with Générale pour l'Enfant, the group gather three famous brands of children's clothing: Sergent Major, Du Pareil au Même and Natalys.
The company, led by Paul Zemmour, has great ambitions for digitising the group with OneStock. Eager to maintain a certain lead in its market, the group wanted to equip all 840 stores with a single central tool to be the repository of the unified stock.
Ship From Store, Click & Collect, Reserve & Collect, Order In Store ... GPE accelerates its omnichannel strategy.
The need for the solution was clear:
- Provide a unified vision of stocks and orchestrate omnichannel orders, including better use of store inventory (Ship From Store).
- Improve customer experience and drive point-of-sale traffic with Click & Collect and Reserve & Collect. On these two options will be offered an “Express” option offering availability of the order in store in less than 3 hours.
- Digitalise points of sale using vendor tablets allowing order taking and payment directly from the store, real-time quantity information and stock availability, and all the features required for Click & Collect and Reseve & Collect order management .
- Help the GPE Group in its international development. Easily open new countries via e-commerce thanks to the availability of stocks from already established stores (and thus avoid investing in warehouses)
OneStock covers all omnichannel scenarios
We were looking for a solution allowing us to accelerate the digitisation of the company. In addition to covering all the omnichannel scenarios that we want to deploy, OneStock solves very strong business issues. All reflections were conducted with all the departments : General Management, IT, Retail, Finance, Supply Chain, Product, E-Commerce ... of the 3 brands. The choice of the solution was unanimous. The incremental turnover and the expected results are very important and the whole team is 100% optimistic about it.
Muriel Laurent - CRM & E-commerce Marketing Director
The first Ship From Store scenario will be available online in the fourth quarter of 2018.
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